About PawMe

Our Story

It started with a love for making things personal.

An independent personalisation studio, built in Singapore around the stories and details that make something truly yours.

Where it began

It Started with a Love for Making Things Personal

Personalisation has been our craft since 2016.

Our journey began with a simple fascination: how can an ordinary object become something someone genuinely cares about?

Over the years, that curiosity grew into hands-on experience across personalisation, product design and e-commerce.

We experimented, learned, refined our craft and, most importantly, discovered that the best personalised products are never just about putting a name or photo onto something.

They are about the story behind it.

That belief eventually became the foundation of PawMe — an independent personalisation studio based in Singapore.

A decade of learning. A local studio built around the details.

The founder of PawMe making a personalised product in the studio
Our Founder10 years in personalisation, design & e-commerce
Toffee, PawMe's Ragdoll cat and resident model
Toffee — Ragdoll, model & unofficial Head of Inspiration.

The heart of the story

Then Came Toffee

And somewhere along the way, things became a lot more personal.

Meet Toffee, our Ragdoll cat, resident model, occasional quality-control supervisor and one of the biggest inspirations behind PawMe today.

Like most pet parents, our camera roll quickly became filled with hundreds of photos of the same fluffy face. And yet, somehow, none of them ever felt like too many.

That made us realise something. Pets aren't simply something we own.

They're part of our everyday lives, our homes and our stories.

We wanted to create things that captured that feeling — products that weren't simply “pet merchandise”, but something genuinely personal to the person receiving them.

A favourite expression.A name.A date.A memory.

A little detail that might mean nothing to anyone else, but everything to you.

That idea became an increasingly important part of what PawMe creates.

Where we are today

From a Photo to Something You Can Keep

Today, PawMe brings together 10 years of personalisation experience, our love for pets and a more modern way of creating custom products.

From pet keepsakes and accessories to personalised everyday pieces, every PawMe product begins with the same idea:

Your story should be part of the design.

PawMe Personalisation Studio

That's also why we created the PawMe Personalisation Studio. Instead of sending a photo and simply hoping for the best, you can build your own design, add your photos and words, arrange the details and see your idea come together before it becomes a physical product.

Made with care

Behind every order, there is still a human touch. Designs are prepared with care. Products are made to order. And we're right here in Singapore if you ever need us.

Toffee with personalised PawMe keepsakes and everyday products

Made Personal. Made Local.

Every personalised piece starts with your story.

Designed by you. Made with care.
Proudly made in Singapore by PawMe.

We're not interested in making millions of identical things.

We're interested in making one thing that feels unmistakably yours.